Zero-knowledge encryptionīasically, this just means that your information cannot be read by anyone but you - not even the company you are storing it with. Again, maintaining good security practices on your end will help a lot, but the truth is that data breaches do happen all the time and the type of security you use for your files is going to matter increasingly over the next few decades. These practices leave a whole range of various potential holes open for misuse of that data. Drive is easy to use and functions as the de facto collaborative software for a huge portion of the population, but Google provides that service in order to furnish easy access to a huge aggregate of profitable meta-data. The same, in a more major way, is true for Google Drive. But Dropbox employees can still access your data for a wide range of reasons, from “tech support” to using that data to improve their systems. As long as you have a strong password and also have two-factor authentication active on your account, you’re relatively safe and secure. You don’t want to be putting your important tax documents and copies of your passport in your unencrypted Google Drive or Dropbox!ĭropbox provides solid security for the average user, using strong encryption protocols for data that is in transit and at rest. But storage companies like Dropbox have problems as well. Google and Facebook are currently the worst, with their entire business model built on the aggregation of your personal information alongside the information of millions of others. Out of all of them, Apple does the best, though despite it’s repeated insistence on its commitment to privacy, even that company has glaring issues. The big tech companies all have major pitfalls in one area or another of data privacy. But these technologies also come at a price. Apple’s iCloud, Google Drive, Dropbox - these tools have become nearly ubiquitous with being a functioning member of society. From treasured family photo albums, to music and films, to secure tax documents, a huge amount of our life rests in off-site storage containers in what is probably the greatest show of unrequited trust in human history.

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